Key Responsibilities & Insights for RSM Roles:

• Targets & Strategy: Defining and achieving sales goals, improving market share, and implementing marketing plans.
• Distribution Management: Building relationships with channel partners and ensuring product availability.
• Team Leadership: Managing a team of Area Sales Managers (ASMs) and sales representatives.
• Market Coverage: Expanding the dealer network and ensuring proper merchandising.
• Compensation: Experienced RSMs in major beverage firms can have high earning potential
• Common Qualifications:

• 13–16 years of experience in sales, particularly in FMCG/Beverages.
• Strong leadership, analytical, and negotiation skills.